AI for B2B E-commerce on Business Central

All AI Features in TRIMIT E-commerce

A B2B buyer using an AI assistant in a webshop to find products by material, color, and intended use.

Built for companies using Microsoft Dynamics 365 Business Central that sell through a B2B webshop or the Sales Agent portal, and want buyers, sales agents, and administrators to find products and answers faster.

AI in TRIMIT E-commerce is the set of AI capabilities built into the B2B webshop, the Sales Agent portal, and the tools used to manage them.

It includes an AI shopping assistant, AI analytics, TRIMIT AI Studio, AI Translation, AI-assisted writing in TRIMIT Writer, and AI in the page editor.

Each capability works on data you already maintain: your product catalog, your product images, your knowledge base documents, and your Business Central data.

You connect your own AI service, and you decide which capabilities are switched on and what content they are allowed to use.

Talk to your local Expert

AI for Your Customers and Your Team

For buyers and sales agents

AI shopping assistant
Buyers and sales agents describe what they need in their own words and get matching products, product comparisons, and answers from your knowledge base. Available in the B2B webshop and the Sales Agent portal.
Read more about the AI shopping assistant

For administrators

AI analytics
Ask questions about webshop activity and Business Central data in plain language, and get summaries and charts without building reports.
Read more about AI analytics

For marketing and content teams

TRIMIT AI Studio
Create lifestyle images and video from your existing product images, using the AI service you connect. Approved results are saved directly to the product.
Read more about TRIMIT AI Studio
AI Translation
Translate website content into your site languages, with a review step before anything is published.
Read more about AI Translation
AI-assisted writing in TRIMIT Writer
Generate drafts and titles, and review content before you publish news, announcements, and updates to buyers, sales agents, and internal teams.
Read more about TRIMIT Writer
AI in the page editor
Get help writing and improving text, adjusting layouts, and reviewing pages while you build landing pages and campaigns.
Read more about the Collage page builder

Where AI Helps in B2B E-commerce

B2B assortments are large, and buyers rarely search the way a catalog is structured. They know the material, the use, or the style they need, but not the item number. When search fails, they call or email the sales team, and the order waits.
Internal teams face the same gap. Answers about sales, stock, and webshop activity are spread across reports, and images, translations, and customer news take time to produce for every collection and market.
AI in TRIMIT E-commerce addresses these gaps where the work happens: in the B2B webshop, in the Sales Agent portal, and in the tools used to manage content and data.
Find out where AI can help you

You Decide What AI Uses

AI in TRIMIT E-commerce works on your own data, inside your B2B webshop and Sales Agent portal, under rules you set.

Each assistant is switched on or off separately for the B2B webshop and the Sales Agent portal, can be given your own name, and can be configured with access to different content. You choose which pages, folders, and knowledge base files it can use. Content you leave out is not used.

AI analytics is only available to administrators in the B2B webshop, and the data it shows follows user permissions.

The AI features use the AI service you connect with your own API keys, for example OpenAI. TRIMIT does not host the AI service or store the questions and answers. Any data that is stored is kept in your own solution.

AI in TRIMIT E-commerce is a good fit when you want to:

Help buyers find products in large assortments without item numbers
Reduce routine questions to sales and customer service
Give administrators fast answers from webshop and Business Central data
Create more campaign content from the product images you already have
Publish news and translate webshop content faster
Keep control of what information AI can use in the B2B webshop and the Sales Agent portal

Good to know:

The AI features require your own API key from an AI service provider
Each AI capability is set up and switched on separately
Results depend on the quality of your product data and content
The AI shopping assistant does not answer questions about prices or technical support

See AI in TRIMIT E-commerce in Action

We'll show you how buyers find products by describing them, how administrators get answers from webshop and Business Central data, and how your team creates campaign content from the product images you already have. Bring your own questions about your assortment, your markets, or the AI service you use.
Show me how it works

What AI features does TRIMIT E-commerce include?

TRIMIT E-commerce includes an AI shopping assistant for the B2B webshop and the Sales Agent portal, AI analytics for B2B administrators, TRIMIT AI Studio for product imagery, AI Translation, AI-assisted writing in TRIMIT Writer, and AI help in the page editor.

Which AI features are for buyers, and which are for internal teams?

The AI shopping assistant is used by B2B buyers and sales agents. AI analytics is for administrators. TRIMIT AI Studio, AI Translation, TRIMIT Writer, and the page editor are used by the teams that manage webshop content.

Can I control what information the AI assistants use?

Yes. Administrators choose which assistants are active in the B2B webshop and the Sales Agent portal, and which pages, folders, and knowledge base files each assistant can use. Content that is not included is not used in answers.

Can AI analyze Business Central data in TRIMIT E-commerce?

Yes. AI analytics lets B2B administrators ask questions about webshop activity and Microsoft Dynamics 365 Business Central data such as sales, orders, invoices, and inventory, depending on user permissions. Read more about AI analytics.

Which AI service does TRIMIT E-commerce use?

The AI service you connect. TRIMIT E-commerce works with your own API keys from AI providers, for example OpenAI, and the models available depend on the keys you connect. TRIMIT does not provide or host the AI service.

How is our data handled when we use AI in TRIMIT E-commerce?

TRIMIT does not store the questions and answers from the AI features. Any data that is stored is kept in your own solution, and data sent to the AI service follows the terms of the AI provider you connect.

How does TRIMIT E-commerce help write and translate content?

TRIMIT Writer includes AI support for drafting, creating titles, and reviewing news and announcements before publishing. AI Translation translates website content into your site languages, with a review step before publication.

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